20 Years of research Into Energy consumer behaviour
VaasaETT’s energy market monitoring is used by organisations such as the European Commission (for instance we are the official source of up-to-date residential price information for the European commission), World Energy Council and IEA and our World Retail Energy Market Rankings is the defacto view of global churn activity. We have also conducted various market reviews for regulators and governments. Our market analysis is though also heavily used by utilities, vendors and other organisations to understand and current and changing dynamics of their markets.
Our ground breaking research into energy consumer behaviour and psychology in liberalised energy markets began with the onset of competition nearly 20 years ago. Dr Lewis, for instance, was even the author of Europe’s official definition of switching and VaasaETT is recognised as the world’s leading analyst organisation of churn dynamics and leading international expert in other aspects of energy consumer behaviour.
VaasaETT focuses on developing new and better ways of competing and building value for all market participants. We understand consumers and the markets they are in around the globe, we monitor what is offered to them, how and with what success and we then identify, develop and implement best practice in practice, helping utilities and vendors to develop strategies, products and services.
We have tracked nearly every liberalised market since or before the onset of competition. In total though, we research some 60 markets globally including markets that are soon to liberalise and those that are otherwise interesting. Dr Lewis, for instance, was head of marketing analysis and research for a leading utility player in Great Britain during the opening of the market and later edited the world’s first comprehensive review of global energy competition in 2001, bringing together over 70 expert writers from all liberalised and liberalising markets.
VaasaETT is now working extensively with new start-ups and some of the industry’s most innovative players to develop the customer strategies and state-of-the-art offerings of the future.
VaasaETT’s energy market monitoring is used by organisations such as the European Commission (for instance we are the official source of up-to-date residential price information for the European commission), World Energy Council and IEA and our World Retail Energy Market Rankings is the defacto view of global churn activity. We have also conducted various market reviews for regulators and governments. Our market analysis is though also heavily used by utilities, vendors and other organisations to understand and current and changing dynamics of their markets.
